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About the Product
GlamST is an app for iOS that allows you to discover new makeup by choosing the styles you love and trying makeup on your photo. You can freely experiment from the comfort of your phone, try on makeup by snapping a selfie, choosing your style and seeing how makeup would really look on your face. Our goal is to make women feel comfortable with their choices and who they are daring them to experience the power of makeup and find the best-looking version of them. The app is available in the store here: https://itunes.apple.com/uy/app/glamst/id917490858?mt=8
Content:
1. Launch of the app. The first post would be the news of the launch of the app. You can include screenshots and how-to use the app, advantages and disadvantage, why do you find it useful. We will provide you with the link to the app store when its live so you can include it in your article. You can also include this images in your articles:
2. GlamST as a tool for generating your blogpost. You can create looks, talk about the colors for the fall/winter/Christmas, trendy products, new products, favorite looks, trendy shades, etc. You can include also a christmas look near christmas.
For example, if you are writing about new autumn looks you can upload a photo in the app and download 10 different looks and then talk about the products and the how-to experience as you usually do. If you want to talk about a celebrity look you can also use the app to create this looks and show can fast you can try them on and then go to your content. You can use the models on the app to generate content or your own photos. (This are just some ideas, you can imagine in your case what’s the best fit according to your blog.)
Content:
1. Launch of the app. The first post would be the news of the launch of the app. You can include screenshots and how-to use the app, advantages and disadvantage, why do you find it useful. We will provide you with the link to the app store when its live so you can include it in your article. You can also include this images in your articles:
2. GlamST as a tool for generating your blogpost. You can create looks, talk about the colors for the fall/winter/Christmas, trendy products, new products, favorite looks, trendy shades, etc. You can include also a christmas look near christmas.
For example, if you are writing about new autumn looks you can upload a photo in the app and download 10 different looks and then talk about the products and the how-to experience as you usually do. If you want to talk about a celebrity look you can also use the app to create this looks and show can fast you can try them on and then go to your content. You can use the models on the app to generate content or your own photos. (This are just some ideas, you can imagine in your case what’s the best fit according to your blog.)
Learn About the Brand
We are two women co-founders, telematics engineers from Uruguay, South America. As women engineers in a male-dominated world, we decided to bring innovation to a problem women face everyday: choosing make that's best for you and spotting the latest trends.
We began our start-up 2.5 years ago, when we were finishing our engineering degrees from university. We started it as a project and then transformed it into our business and passion for the last couple of years.
At first, both of us coded the first version of the software, which L'Oreal uses in our country; it was a point of sale version of the virtual tester, which automatically captures a picture of the user. The product has now evolved to GlamST: an online platform, which aims to create a new way of selecting and buying products.
Today our platform is used by Dior, YSL, Shiseido and Lancome.
We are launching the iOS app in November for the US selling there products of Sephora.
We believe that we can create a new process of selection of makeup online and that our platform will allow women to share, discuss, help, entertain and identify the best beauty products for each women.
We began our start-up 2.5 years ago, when we were finishing our engineering degrees from university. We started it as a project and then transformed it into our business and passion for the last couple of years.
At first, both of us coded the first version of the software, which L'Oreal uses in our country; it was a point of sale version of the virtual tester, which automatically captures a picture of the user. The product has now evolved to GlamST: an online platform, which aims to create a new way of selecting and buying products.
Today our platform is used by Dior, YSL, Shiseido and Lancome.
We are launching the iOS app in November for the US selling there products of Sephora.
We believe that we can create a new process of selection of makeup online and that our platform will allow women to share, discuss, help, entertain and identify the best beauty products for each women.
Campaign Overview
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